Appletrees launched their first white shirt in Paris in 2014. Based in Stockholm Sweden, the brand is committed to create long lasting, high quality unisex products that are designed to function well in daily life.
To ensure this, Appletrees samples are tested, washed and worn for up to 18 months before going to market. Using some of the worlds finest raw materials the products stand the test of time, With prototype shirts having been washed up to 400 times which corresponds to up to 10 years normal wear.
Appletrees cotton shirt production takes place in Northern Italy while the silks are cut and sewn in Lake Como. All Appletrees cotton shirts and pants, shorts are made from Egyptian Giza 87 cotton, veiled in to yarns in Northern Italy.
Appletrees believe in timeless designs, if a product is not good enough in ten years, it is not good enough today.
